// WRITING

Notes on
ownership.

What is actually happening in cap tables, ESOPs and equity infrastructure — reported plainly, with the sources attached.

INDUSTRY NEWS 8 MIN READ

Pulley is shutting down: what happens to your cap table, and what to do

Pulley shuts down on December 8, 2026 and Carta is taking the migrations. The three dates that bind you, the export to run this week, and an honest look at every Pulley alternative.

Read the report

// SERIES · 15 PARTS

Cap tables for dummies

Every number on a cap table, explained from zero — one company's figures carried from incorporation through a Series B to an exit.

START AT PART 1
  1. 01 What is a cap table? A dead-simple explanation 3 MIN
  2. 02 Authorized, issued, outstanding, fully diluted: the four numbers everyone confuses 3 MIN
  3. 03 The option pool, and the pool shuffle that costs founders real percentage points 4 MIN
  4. 04 How vesting actually works: cliffs, schedules and a month-by-month example 4 MIN
  5. 05 Strike price, 409A and exercising options, in plain English 4 MIN
  6. 06 SAFEs and convertible notes: the dilution you cannot see on your cap table 4 MIN
  7. 07 Dilution across seed, Series A and Series B: where founder ownership actually goes 3 MIN
  8. 08 The exit waterfall: why owning 43% does not mean receiving 43% 4 MIN
  9. 09 Common vs preferred shares: what investors actually buy 3 MIN
  10. 10 Pool top-ups and refresher grants: keeping the pool from running dry 3 MIN
  11. 11 83(b) elections, early exercise and QSBS: the timing decisions that keep your money 3 MIN
  12. 12 The paperwork that makes a grant real: board consents, 409As and Rule 701 4 MIN
  13. 13 Secondaries and tender offers: turning equity into cash before an exit 3 MIN
  14. 14 How to value the equity in a job offer, properly 3 MIN
  15. 15 Ten cap table mistakes, and the audit that catches them in an afternoon 4 MIN

// GUIDES & REPORTING

  1. GUIDE

    Carta alternatives in 2026: an honest map

    A straight comparison of Carta alternatives for cap table and equity management in 2026 — Ledgy, Cake Equity, Eqvista, Fidelity Private Shares, Qapita — and what the Pulley shutdown changed about the choice.

    4 MIN READ

  2. CHECKLIST

    How to export everything from Pulley before December 8

    Pulley goes dark on December 8, 2026 and limited data access ends January 31, 2027. Here is everything you need out of it, and how to check the export is actually complete.

    3 MIN READ

  3. GUIDE

    Pulley alternatives: where to move your cap table before December 8

    Pulley shuts down on December 8, 2026. An honest comparison of the alternatives — Carta, Ledgy, Cake Equity, Eqvista, Fidelity Private Shares, Qapita — and how to pick without a feature grid.

    4 MIN READ

  4. ANALYSIS

    Pulley vs Carta: the comparison is over

    Pulley vs Carta was the default cap table comparison for years. Pulley shuts down on December 8, 2026 — here is what that changes for anyone choosing a platform today.

    3 MIN READ

ESOP.FYI

FIRST COHORT — Q4 2026

Join the waitlist.

One email when doors open. No spam, no drip sequence, no sales calls.

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